Understanding advertising and media can be complicated, but we make it as simple as a peanut butter and jelly sandwich. Kind of like the one your mom made you when you were a little peanut (no pun intended) but much MUCH better for business, and we’re not talking about your lemonade stand.
Consider peanut butter is Big Media. Its nutty texture is iridescent of ‘spots n dots’ (industry slang for rating points) and its heavy texture adds weight. Consider the jelly is Social Media. It’s as sweet as love (social love that is), it spreads easily (virally, if you’re strategic) and it comes in a myriad of seasonal tasty flavors.
Inherently, peanut butter and jelly are meant for each other and they are better together. But here’s the belly: The secret is in the layering. We’ll show you how to integrate the two and be the boss of the neighborhood.